Chile-based Developer to Expand Development Capabilities for Mobage Global

TOKYO, JAPAN – October 4, 2011 — DeNA Co., Ltd. today announced the acquisition of Atakama Labs S.A., a Santiago, Chile-based game developer. As DeNA’s first subsidiary in Latin America, Atakama Labs will enhance DeNA Group’s development capabilities for Mobage (pronounced moh-bah-geh) Global, a social mobile gaming platform operated by DeNA’s U.S. subsidiary ngmoco, LLC.
Atakama Labs will primarily provide engineering support for ngmoco’s first-party and third-party games, as well as the Mobage platform itself. The companies already have an established relationship through previous work commissioned to Atakama to port third-party mobile social games to Mobage Global.

“Atakama Labs’ highly skilled engineers and experienced management team will be a great asset as we grow,” Neil Young, Director, DeNA and CEO, ngmoco, said. “We are focused on bringing the world’s top talent together to deliver the best games on Mobage, the premier mobile social network.”
Currently DeNA Group has a staff of nearly 400 worldwide, working on social games for smartphones, and the Group plans to expand the team to 1,000 in the near future. The acquisition of Atakama Labs will add a team of 30 to DeNA’s global staff. Long-term, DeNA plans to expand the team in Chile as well.

About Atakama Labs

Based in Santiago, Chile, Atakama Labs is a leading Latin American developer of social games on both web and mobile platforms. Atakama is committed to producing the next generation of social games for a global audience. More information on the company can be found at www.atakamalabs.com.

About DeNA

DeNA Co., Ltd. is a world-leading online service company, and operates Mobage social gaming platform, social networking services and e-commerce websites. Drawing on its extensive community base and rapidly expanding developer line-ups, Mobage currently serves over 30 million users in Japan with more than 1,500 game titles for smartphones, feature phones as well as PCs. The company generated annual sales of more than 1.3 billion U.S. dollars in fiscal year ended March 2011. To expand the Mobage platform globally, DeNA is building a presence in the US, Europe and Asia. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit www.dena.jp/intl.

Media Contacts

DeNA Co., Ltd. (Japan)
Tomoyuki Akiyama
pr@dena.jp

Sibel Sunar
fortyseven communications for ngmoco and DeNA
sibel@fortyseven.com/bryce@fortyseven.com