Companies to Blend Videogame and Social Game Megahits
“Professor Layton” and “Royale” for First Joint Offering

TOKYO, JAPAN – June 21, 2011 – DeNA Co., Ltd. and leading Japanese game developer Level-5 Inc. have forged a comprehensive global business alliance concerning the development of social games, including for DeNA’s mobile social games platform, Mobage (pronounced “mo-ba-geh”). The companies’ first offering will be a jointly developed title, Professor Layton Royale, based on Level-5’s internationally popular Professor Layton videogame series and DeNA’s flagship Royale social game series. Professor Layton Royale initially will launch on Mobage in Japan, with plans to roll out to players worldwide thereafter.

The adventure RPG title will be free-to-play with optional virtual items on offer for purchase as well. The Japanese-language version of Professor Layton Royale is scheduled to become available in Japan this Fall, first for feature phones, and then for smartphones. DeNA and Level-5 also plan to provide soon localized versions to international users on the highly anticipated global Mobage service. Level-5’s Professor Layton is one of the world’s most popular adventure game series, having sold more than 12 million units around the world. Kaito Royale, the most popular title in DeNA’s Royale series, already has more than 10 million players in Japan. With Professor Layton Royale, the companies hope to bring together the franchises’ huge combined fan base to the delight of a wide range of Mobage players.

DeNA and Level-5’s alliance will be a long-term strategic one aimed at adapting popular videogame titles to social games. The two companies will leverage mutual strengths to design and develop new games for an ever expanding audience.

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Concept Art for Professor Layton Royale
(Japanese version)

About DeNA
DeNA Co., Ltd. is a world-leading Web service company that operates the Mobage social gaming platform, social networking services and e-commerce websites. Drawing on its extensive community base and rapidly expanding developer line-up, Mobage currently serves over 28 million users in Japan with more than 1,000 game titles for smartphones, feature phones and PCs. The company generated annual sales of more than 1.3 billion U.S. dollars in fiscal year ended March 2011. To expand the Mobage platform globally, DeNA is building a presence in the US, Europe and in China. DeNA is listed on the Tokyo stock exchange (2432). For more information, please visit http://www.dena.jp/en.

About LEVEL-5
LEVEL-5 Inc. plans, develops, and publishes videogame software in Japan. The company’s flagship Professor Layton series has shipped over 12 million units worldwide, while the mega-hit INAZUMA ELEVEN series has shipped 3.15 million units in Japan alone. In 2010, the company released Ninokuni* (Nintendo DS™ version), developed in collaboration with the academy award winning Studio Ghibli. On June 16, 2011, the company released their latest title, The Little Battlers*. With game-making at its heart, LEVEL-5 Inc. continues to extend its passion to a variety of outlets as a multi-faceted entertainment provider.
More information on LEVEL-5 Inc. can be found at http://www.level5.co.jp/.
*Tentative title.

Media Contacts

DeNA China (China)

于恢 Yu Hui

pr@denachina.com